#124 Marriage, Parenthood & Building a Business

“You can do anything you set your mind to. I say that all the time—and I say that as a working mom. There’s judgment, exhaustion, and chaos, but I’m building a legacy for my daughter. She doesn’t know any different—this is just life for her, and that’s what makes it worth it.” 
— Penny DuSablon 

Building a business is one thing. Building a marriage, a family, and a brand all at once is another. 
In this episode of Farming on Purpose, I sat down with Cole and Penny DuSablon of Springpoint Company in Newton, Illinois — a husband-and-wife team who have built a thriving feed store, western boutique, and trailer dealership from the ground up. 

Their story started with a 7×16-foot trailer and a simple dream to serve their community. Over time, that trailer became a full retail storefront — and a life built around faith, flexibility, and the grit it takes to chase a vision together. 

From feed orders and livestock shows to late-night bookkeeping and raising a toddler, Cole and Penny share a behind-the-scenes look at what it’s really like to grow a business as young parents and partners in life. 

The Path to Springpoint Company 

Cole and Penny’s story began in the show barn. What started as helping fellow livestock families source feed and supplies turned into a side hustle — and eventually, a full-fledged business. 

When their feed trailer started spending more weekends on the road than at home, they took the leap and opened their first storefront. It wasn’t easy, but it was right. 

“We went from a trailer parked in the driveway to a brick-and-mortar business with employees and a toddler running around,” Penny laughed. “It’s been chaos, but good chaos.” 

They now sell livestock feed, western wear, and trailers, serving everyone from show families to rural neighbors who stop in just to chat. 

Balancing Marriage, Motherhood & Management 

Running a business together isn’t always smooth — and Cole and Penny don’t sugarcoat it. 

“There are days we don’t agree,” Cole said. “But there’s a difference between arguing and solving problems. We try to listen to each other’s strengths instead of butting heads.” 

Penny adds that motherhood changed how she views business entirely. “Our daughter doesn’t know a life without the store. She’s growing up watching us work — and that’s teaching her something I couldn’t explain in words.” 

They’re honest about the strain, the schedule, and the sacrifice — but also the joy of creating something that’s theirs. 

Faith, Risk & Rural Resilience 

Faith plays a major role in their story. Cole walked away from his full-time job just one week before becoming a dad — believing that if they gave it their all, it would work. 

“There was no perfect timing,” he said. “But sometimes you just have to trust that you’re being led to something bigger.” 

They’ve faced supply-chain challenges, tight margins, and the constant reality of small-town business. Yet, through every obstacle, their community has shown up — and they’ve shown up for their community right back. 

Building a Team and a Legacy 

Springpoint Company isn’t just a store — it’s a classroom. 

Cole and Penny intentionally hire local high school and college students, teaching them how to handle feed sales, customer service, and the day-to-day pace of small business. “It’s important to give kids in agriculture a place to grow,” Cole said. “They’re the future of this industry.” 

For the DuSablons, the business is about more than profit. It’s about purpose, relationships, and setting the example that you can build a life you love — even when it’s hard. 

A Final Word of Hope 

When I asked Penny what gives her hope for the future, she said it simply: 
“People are still rooting for the underdog. They want to see small-town businesses win.” 

Cole added, “If we can show our daughter that hard work and faith are worth it — that’s the goal. That’s the legacy.” 

Their story is a reminder that success in rural business doesn’t come from ease — it comes from endurance, from family, and from staying grounded in your ‘why.’ 

You Can Find Cole & Penny Online 

🐴 Springpoint Company: springpointco.com 
📱 Instagram & Facebook: @springpointco 
🎥 TikTok: @pennydusa | @coledusa 

More from Farming on Purpose 

The 8-Hour Marketing Plan is your step-by-step roadmap to a clear, effective strategy—built just for you, in just one day. No more second-guessing or wasted time. Get a plan that fits your business and drives results. Sign up here!  

If you are interested in signing up for the Marketing Routine class, do so here! 

If you would like to support the podcast or be a part of the conversation join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.  

Check out our favorite software tool for online sales! 

Thrivecart is a software tool you can use to design online checkouts with every option you can dream up. You can sell physical and digital products, connect to loads of other softwares you use for your website, accepting payments, email marketing, and more. This is the most powerful tool I use and the lowest cost one. I recommend it for anyone who accepts online payments who wants to increase their revenue or average order value. Learn more about what Theivecart can do for your business here: https://backpocketsocial--checkout.thrivecart.com/thrivecart-standard-account/ 

I may earn affiliate commissions from links on this page. 

Listen wherever you get your podcasts! 

About the Host of Farming On Purpose, Lexi Wright: 

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture. 

I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.  

Connect with me on Instagram, Facebook, and TikTok.  

Rate, Review & Follow on Apple Podcasts