” You have to bring value back to the family operation if you want it to be sustainable for future generations.”
There’s something about growing up on a farm that pulls you back, even when you think you’ll never return. Maybe it’s the land, the family history, or just the way life feels simpler when you’re working with your hands. But for a lot of people, moving back home isn’t as easy as just packing up and showing up. The farm has to be able to support another family, and that’s where creativity, resilience, and a little business sense come in.
That’s exactly what Lettie Nickell did when she found her way back to her family’s operation in Southwest Kansas. She didn’t just come home—she built something of her own to make it work.
”The story that we believe is vastly more impactful than facts.”
There’s something about this time of year—the almost-spring season—that gets me excited. The cold days are numbered, the days are getting longer, and plans for the farm and family are starting to take shape.
Between raising kids, running a business, and keeping things moving on the farm, life is full. And honestly? It’s a little chaotic. But in the best way.
So, in the spirit of making life a little more fun and slowing down to enjoy the moments, I thought I’d do a top ten list of what’s on my mind right now. Consider this a peek into real life on the farm—what’s working, what’s not, and what’s making life a little sweeter.
”The other thing that really just brings joy to me is the little moments of farm life. So whether that's just like checking cows on pasture in the summer, that's some of my favorite memories growing up. And just holding on to those things when the ag economy or other things seem a little heavy, then it's those little moments that I think really grounds a person and why a lot of us are in agriculture.”
The world of agriculture has a way of shaping people. It teaches resilience, hard work, and the value of family. For those of us in farming and ranching, it’s more than just a business—it’s a way of life. That’s exactly the story of Hannah Klitz, the owner of Oak Barn Beef and founder of Rural Edge Marketing, who built a business from the ground up while navigating marriage, motherhood, and entrepreneurship.
” So what we're doing is just teaching farmers, ranchers, anybody really, how to utilize money correctly so that we can make the bank plan B instead of plan A.”
The reality of farming today is that it takes more than grit and hard work to keep an operation going. The numbers matter. The way we handle money matters. And, unfortunately, a lot of farmers and ranchers find themselves navigating uncertain financial waters when the banking system shifts.
“Just know that spring always follows winter. And sometimes that's the only thing we can hang on to.”
Farmers and ranchers have one of the toughest jobs out there. You’re not just running a business—you’re growing food, raising families, and managing legacies that stretch back generations. But let's be honest, some days it feels like the weight of the world is sitting squarely on your shoulders. I get it. And that’s why I want to share the story of DL Lautenbach, a farmer who’s found a way to embrace the small victories and redefine what success looks like in agriculture.
On a recent episode of the Farming on Purpose Podcast, DL joined me to talk about the challenges and triumphs of farming, family, and entrepreneurship. His perspective is both honest and inspiring, and I’m excited to share some of the wisdom he’s gained over the years.
“I get to pass on a legacy of skills, just like my parents did for me, and just like their their family that taught them and I get to take it on to the next generation and I hope at the very least they'll teach their next generation.”
Janelle Anderson grew up in rural Wisconsin, where her family raised animals as much for necessity as for the love of the lifestyle. Life was practical—they ate what they grew, and the lessons learned in the fields and barn stuck with her. But she never imagined how deeply those roots would shape her journey as an adult.
“ I sometimes pinch myself. It's hard. Ranching isn't easy. It's not easy and I don't want to give that impression, but to get to do what you love so much and are so passionate about it…”
On this episode of Farming on Purpose, I had the pleasure of sitting down with Laura Hicks, a remarkable rancher who, alongside her husband Mike, built their operation from scratch starting at just 19 years old. Their story is one of grit, faith, and family working together to create something lasting.
A Note to Parents
Dear listeners,
Tonight's episode is something special - a departure from our usual conversations. As Christmas Eve approaches, I wanted to create something a little different.
