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Farming on Purpose celebrates the stories, challenges,
and innovations shaping agriculture today.

Discover stories of resilience and innovation in agriculture. Each episode brings you insights into topics like entrepreneurship, sustainability, mental health, and family farming. Whether you’re navigating challenges or building a legacy, our conversations with farmers and industry leaders are here to guide and inspire.

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Education Lexi Wright Education Lexi Wright

From the Archive: Episode 27: Market Shifts in Direct-to-Consumer Marketing in the Beef Industry with Linnea Langusch 

“Video is such a powerful tool when it comes to communicating about agriculture with consumers because it’s not a big Hollywood production that’s getting edited. It’s just somebody in their field talking about their cattle. It’s just real and authentic.”

In this episode, I had the opportunity to sit down with Linnea Langusch. Linnea dives into her research she performed while working on her Master’s degree. Linnea shares how COVID-19 made her shift her research and how it affected the beef industry. She then explains what obstacles the beef industry faced during the peak times of COVID-19 and how many farmers and ranchers had to rely on direct-to-consumer marketing.

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Education Lexi Wright Education Lexi Wright

#67 Diversifying Your Cattle Income for Operation Growth with Neilson Beef

“Stuff that we don’t necessarily think is unique actually is unique. Our lifestyle is unique. There’s not a big percentage of us doing this in the world.”

In this episode, I had the pleasure of talking with Lance Neilson. Lance owns and operates a cow/calf business and he shared how he and his wife started growing their herd shortly after they graduated college and got married. Having both grown up in agriculture, they knew they wanted to raise their children in the lifestyle as well. Lance dove into some of the things he does to diversify his operation so that it is always evolving and growing. Lance also talked about getting into research projects and female cattle fertility that he does.

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#66 A Legacy of Direct to Consumer Beef with Callison Ranch

“Sometimes when things feel like it’s the worst day, it may turn out to be one of the best experiences in your interest.”

In this episode, I had the pleasure of talking with Nikki Callison of Callison Ranch. Nikki shared about how she got back into agriculture after being a teacher for ten years. Nikki and her husband, Roger started their direct to consumer beef operation and Nikki talked about her family history in the selling of beef business. Nikki also shared her experience raising three kids on the ranch and noted some of the lasting memories she has. Nikki explained the importance of marketing, not just for her business, but for agriculture as a whole. She likes using Instagram to educate people on agriculture and show some behind the scenes stuff to help people see where their food comes from and just how important agriculture is.

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Beginning Farming, Entrepreneurship Lexi Wright Beginning Farming, Entrepreneurship Lexi Wright

#65 The Power of Small Farms and Slow Growth with Lane’s End Farm Creamery

“One of our favorite quotes of all time is, ‘The answer to America’s food problem is not one or two big answers, it’s many small answers.’ And we couldn’t agree more.”

In this episode, I had the pleasure of talking with Jesse and Lisa Vivian. Jesse and Lisa shared how they started Lane’s End Farm + Creamery. The original plan for the creamery was to make cheese but then Covid hit and like many others their plans had to adapt to the new demand of their community. Once their community got a taste of their milk, they had a huge demand to keep it flowing. Jesse explains how complex it is to have dairy cows and touches on some of the planning that goes into keeping milk production at a consistent level. Jesse and Lisa don’t want to keep their business model a secret, so if it is something you’re interested in, check out their course! Also be sure to check out their Instagram to see some of the creamery’s products!

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Beginning Farming, Entrepreneurship Lexi Wright Beginning Farming, Entrepreneurship Lexi Wright

#64 From Homesteading to Backgrounding Beef and Meat Business Expansion 

“It’s not something that happens overnight, it’s a gradual transition. We started making our own bars of soap, I started making my own tallow, I started doing all these little things gradually that are creating a more holistic home, but it definitely takes time and you appreciate everything you have a whole lot more.”

In this episode, I had the pleasure of talking to Kerissa Payne of Covey Rise Farms. Kerissa shared about her journey building her farm operation with her husband in Ohio and then moving their operation to Kansas. As you can imagine, that process did not come without a few bumps in the road, but Kerissa and her family have settled into their new home and are working on expanding their business. Kerissa also delved into how she started making things from scratch and how going without some things, like their dryer, doesn’t have to be a bad thing.

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Farming with a Family, Parenting Lexi Wright Farming with a Family, Parenting Lexi Wright

#63 Processing the Good and the Hard of Farm Life & Motherhood 

“What you feel like in the moments when it is a hard season is real and even in your mind you know in a few years it’s going to be easier but that’s a few years away. I feel like I try to let myself feel those feelings and for me, writing is how I process a lot of that and remembering that it’s ok to feel hard but just know it’s not going to last forever.”

In this episode, I had the pleasure of talking to Stacy Bronec. While not having an ag background, Stacy has taken to farm life and raising a family on the farm. Stacy shared about what she loves about farm life and some of the struggles she has encountered, like loneliness as a mother and farm wife. Stacy uses writing as an outlet, a way to process aspects of life, and to find community. Be sure to check out some of her essays and listen to the end of the episode to hear about Stacy’s wild third birth story!

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Motivational, Entrepreneurship Lexi Wright Motivational, Entrepreneurship Lexi Wright

#62 Your Life's Bingo Card and Flower Farming with Liz Fiedler of Sunny Mary Meadow Farms

“The mindset of I do belong here. I belong here. Never underestimate your roots and where you came from and just try to find your place.”

In this episode, I had the pleasure of talking with Liz Fiedler of Sunny Mary Meadow Farms. Liz shared how her flower farm got started as a farm stand and the many different ag operations were run on her late husband’s family farm. Liz also opened up with us about losing her husband unexpectedly and her grief journey so far. Liz is more than just a flower farmer and business owner, Liz is also a nurse practitioner and she noted how the two have some commonalities. One other hat that Liz wears is a coach for other people wanting to start their own flower farms or operations. She has learned a lot in her journey to get where she is and wants to help others by sharing her knowledge and experiences.

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Beginning Farming, Motivational Lexi Wright Beginning Farming, Motivational Lexi Wright

#61 Strategies to Calm the Chaos and Balance "It All"

“Recognizing the season and what actually is important in that season, I think, is the most important thing you can do.”

In this episode, I wanted to talk about a topic that many followers have asked me about, time management and how to manage all the irons in the fire as a wife, mother, farmer, and business owner. Sometimes it is hard to adjust your expectations to the season you are in, but once you do and set realistic, achievable goals, it will help you stay on track. I use tools like Google calendar to help me with time management. I have adopted the philosophy that there’s a home for everything in your home, business, and even digital material. That has really helped me stay organized and be more productive. An important tip I talk about is finding support systems to help guide you and achieve your goals, as well as support you on your journey!

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Education Lexi Wright Education Lexi Wright

#60 Building Great Relationships with Your Rural Veterinarian

“Use veterinarians for our knowledge base. We worked really hard for that degree and it matters.”

In this episode, I had the pleasure of talking with Dr. Lauren Mack. Lauren shared her insight on what it is like moving to rural Kansas and buying a veterinarian practice right after graduation. After having been the new person in a small town, Lauren spoke about some ways she likes to get the community involved in welcoming an applicant or staff member. Being warm and welcoming to new members of the community is a topic we spoke a lot about and is important if you want your community to thrive. Lauren also talked about how to build a relationship with your vet as well as the importance of veterinarians to set boundaries for themselves to protect their mental health.

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Education, Farming with a Family Lexi Wright Education, Farming with a Family Lexi Wright

#59 Start Homesteading in Your Kitchen with Meghan Gates

“The cattle industry is such a long game. You just have to plan for 10, 20 years in advance all the time.”

In this episode, I had the pleasure of talking with Meghan Gates. Meghan has a lot on her plate as a mother, rancher, and a business woman. Meghan dove into her background in agriculture as well as how she and her husband started their own cattle operation and selling beef shares. On the side, Meghan also has a western apparel online shop and a soup cookbook! Meghan suggested, if you’re interested in getting started in homesteading but aren’t sure where to start your journey, try the kitchen. Meghan shared where she got her inspiration for her cookbook and some techniques for cooking she wishes to pass on to others.

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Entrepreneurship Lexi Wright Entrepreneurship Lexi Wright

#58 Expanding a Peach & Apple Farm in the Midwest with South Baldwin Farms 

“It’s different every day, which I love. That was one of my difficulties with an office job; it was a little bit of monotony and boredom. You’re not going to get bored on a farm.”

In this episode, I had the pleasure of sitting down with Gabe Spurgoen from South Baldwin Farms. Gabe shared about his career as an architect and how he didn’t feel fulfilled. What started as a way for Gabe to get away from his office desk by planting some peach trees quickly evolved into Gabe joining his father-in-law on the family farm as a fruit farmer. Gabe expanded on their peach and apple orchard operation and the seasonal employees that have now become like family to him. Gabe also discussed what it’s like to be an employee on the farm and talk about the farm succession and the future of the farm.

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Entrepreneurship, Beginning Farming Lexi Wright Entrepreneurship, Beginning Farming Lexi Wright

#57 Living Your Authentic Ag Journey with Matt Brechwald of Off-Farm Income 

“I like animals and I like being a steward of animals and having a pragmatic purpose for having lots of animals.”

In this episode, I had the pleasure of sitting down with Matt Brechwald, host of the Off-Farm Income podcast. Matt shared about his childhood and how he first got interested in agriculture. Matt also shared about his journey in the ag industry that eventually led him to start a farm with his wife and host the Off-Farm Income podcast. Matt explained the challenges he sees with the urban sprawl in his area. Matt gave some insight into the marketing around the lab-grown meat and where the funding is coming from. Matt has plenty of stories to share and was kind enough to share a Christmas story from his childhood.

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#56 Finding Fulfillment on the Farm through Understanding Your Identity

“There’s help out there. Like there’s a resource or somebody for you.”

In this episode, I had the pleasure of sitting down with Dawn Krees. Dawn talked about her podcast Harvesting Her Way, her coaching, and what her clients are wanting to learn more about. Diving deeper into Dawn’s coaching, she explained that it is important to work with your body and as a woman, work with your cycle. Dawn also explained Human Design and how she uses that tool to help her clients understand their personalities and motivations. One great piece of advice Dawn shared was to trust your instincts in food and movement.

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Education Lexi Wright Education Lexi Wright

#55 The Farm & Food System - Insurance, Regulation, and Trends toward Self Sufficiency

“I think a lot of farmers would like to not rely on the bank or the government, but unfortunately the system and the path we’re heading down today, we rely too heavily on those practices.”

In this episode, I had the pleasure of catching up with Shane Meenen. Shane and I covered a lot of ground in our chat, from A2 milk to insurance. Shane talked about the rules and regulations around regenerative agriculture. Shane discusses government involvement in agriculture, PPE loans, crop and livestock insurance. Shane also advocated for not following tradition if it is no longer serving you or your operation.

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Entrepreneurship Lexi Wright Entrepreneurship Lexi Wright

#54 Growing a Heritage Sheep Operation in California

“Probably one of the top three reasons the sheep industry is slowly dwindling is just the amount of work that goes into it is a lot, like you don’t really get paid for that. I wish that was something that, I would still have gotten the sheep anyways, but I wish I would have known that going into it.”   

In this episode, I had the pleasure of chatting with Charity Epperson. Charity and I cover quite a few topics in this episode. Charity had the unique childhood experience of growing up on a preserve in rural California and Charity shares what that was like as well as living off-grid. Charity explains why she chose the breeds of sheep and pigs that she raises with her husband and son as well as why she chose to get into ranching. Living in rural, serene California does not come without its challenges, like getting vet services or other services to come out to their home and ranch. Charity dives into that more and some of the ways she’s had to be creative to overcome some obstacles. Charity talks about her new ventures with the sheep wool and pig lard and where you can find those products from her ranch.   

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Education Lexi Wright Education Lexi Wright

#53 Ranching with an Eye on Financial Feasibility

“Financially right now in agriculture, it’s so expensive to get going. I have no idea how first-generation people do it and I have nothing but respect for them and what they go through to get going.”

In this episode, I had the pleasure of chatting with Kendel Hofer. Kendel is the third generation on her family ranch and keeps it going with help from her husband and two boys. Kendel dives into her family history of the ranch and how her father was able to expand it with hard work and help from her grandfather. Kendel shares about what the transition to owning the farm from her father looked like. Kendel talks about the financial feasibility of farming and ranching and how difficult it can be to get into agriculture. Kendel also shares about some methods they use on the ranch, that aren’t without challenges to figure out and overcome.

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Beginning Farming Lexi Wright Beginning Farming Lexi Wright

#52 Growing a First Generation Operation with Millennial Rancher Calli Williams 

“Flexibility pays more than what you can ask for in a salary.”

In this episode, I had the pleasure of chatting with Calli Williams, or you may know her as the Millennial Rancher. Calli shares about her family’s cow/calf operation, how Calli met her husband, Tate, and how they are combining their cattle operation knowledge and making their own cattle operation thrive. Calli said that her involvement in FFA and 4H really shaped her life and who she is today and hopes that her boys want to get involved in those organizations as well. Calli talks about the benefits for her and her cattle operation to be able to work from home, but it doesn’t come without its own challenges. Calli shares what methods she uses to successfully work from home to utilize her time well. Calli and Tate are expanding their operation by offering straight to consumer beef from their own cattle. Calli shares how they started that business venture and what she hopes the future holds for the business.

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Education Lexi Wright Education Lexi Wright

#51 Looking ahead at Ag Finance with a 4th Gen Farmer and Ag Lender

“I have developed actual relationships with my customers because it is farming. It is such a small world at the end of the day and all of my customers are either friends or family to me at some point in time. Even customers from previous banks, we still talk and we still have that relationship because you’re in farming and I feel like everybody’s the same in the agriculture community. They’re good people and they’re honest people and they want to help everybody. And I think that’s just agriculture in general.”

In this episode, I had the pleasure of chatting with Kaitlyn Niemeyer Burks. Kaitlyn is Head of Ag Lending at a bank in Missouri. At home, Kaitlyn is a 4th generation farmer and she shares that being a banker and having farmers as customers, while wasn’t her original plan, it is her way of helping her family farm and staying connected to agriculture and people in the ag industry. Kaitlyn gives some insight on new trends she is seeing in younger generations of farmers as well as some tips for starting farmers. Kaitlyn also shares about her passion for helping her customers throughout their farming journey.

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Motivational, Beginning Farming Lexi Wright Motivational, Beginning Farming Lexi Wright

#50 Building Your Dream on God's Time Through Daily Dedication 

“I learned a lot about who I was and who I was capable of being and that was just an awesome experience.”

In this episode, I had the pleasure of sitting down with Camarie Roorda. Camarie and her family have been involved in agriculture and the rodeo industry for years and Camarie shares about her journey in rodeo. Camarie’s experience in rodeo helped spark her two businesses, the Performance Pony Company and RodeoKids. Camarie explains why she finds it important to invest in kids and help cultivate their passion for ag and rodeo.

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Entrepreneurship Lexi Wright Entrepreneurship Lexi Wright

#49 Growing a 100 year old Meat Market in Rural Kansas

“I think that it’s important for consumers to know that when you are in a rural area you cannot receive the same products, sometimes at all.”

In this episode, I had the pleasure of sitting down with Ashley Comeau. Ashley and her husband, Adam, are the current owners of Brant’s Meat Market in rural Kansas. Brant’s Meat Market has been in operation for over 100 years and Ashley talks about the history of the store and the Brant family and the processes they had in place to run the meat market. While still wanting to hold and honor traditions of the family and the store, Ashley and Adam also want to expand their customer reach and opportunities the meat market is able to fulfill. Ashley also shares about opening a second location and the highs and lows that came with a second store. Ashley and Adam love working with their community to provide high quality meat as well as local meat.

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