” You have to bring value back to the family operation if you want it to be sustainable for future generations.” 

There’s something about growing up on a farm that pulls you back, even when you think you’ll never return. Maybe it’s the land, the family history, or just the way life feels simpler when you’re working with your hands. But for a lot of people, moving back home isn’t as easy as just packing up and showing up. The farm has to be able to support another family, and that’s where creativity, resilience, and a little business sense come in. 

That’s exactly what Lettie Nickell did when she found her way back to her family’s operation in Southwest Kansas. She didn’t just come home—she built something of her own to make it work.

 ”The story that we believe is vastly more impactful than facts.”   

There’s something about this time of year—the almost-spring season—that gets me excited. The cold days are numbered, the days are getting longer, and plans for the farm and family are starting to take shape. 

Between raising kids, running a business, and keeping things moving on the farm, life is full. And honestly? It’s a little chaotic. But in the best way. 

So, in the spirit of making life a little more fun and slowing down to enjoy the moments, I thought I’d do a top ten list of what’s on my mind right now. Consider this a peek into real life on the farm—what’s working, what’s not, and what’s making life a little sweeter. 

 ”The other thing that really just brings joy to me is the little moments of farm life. So whether that's just like checking cows on pasture in the summer, that's some of my favorite memories growing up. And just holding on to those things when the ag economy or other things seem a little heavy, then it's those little moments that I think really grounds a person and why a lot of us are in agriculture.”  

The world of agriculture has a way of shaping people. It teaches resilience, hard work, and the value of family. For those of us in farming and ranching, it’s more than just a business—it’s a way of life. That’s exactly the story of Hannah Klitz, the owner of Oak Barn Beef and founder of Rural Edge Marketing, who built a business from the ground up while navigating marriage, motherhood, and entrepreneurship. 

 ” So what we're doing is just teaching farmers, ranchers, anybody really, how to utilize money correctly so that we can make the bank plan B instead of plan A.” 

The reality of farming today is that it takes more than grit and hard work to keep an operation going. The numbers matter. The way we handle money matters. And, unfortunately, a lot of farmers and ranchers find themselves navigating uncertain financial waters when the banking system shifts. 

 “Just know that spring always follows winter. And sometimes that's the only thing we can hang on to.”  

Farmers and ranchers have one of the toughest jobs out there. You’re not just running a business—you’re growing food, raising families, and managing legacies that stretch back generations. But let's be honest, some days it feels like the weight of the world is sitting squarely on your shoulders. I get it. And that’s why I want to share the story of DL Lautenbach, a farmer who’s found a way to embrace the small victories and redefine what success looks like in agriculture. 

On a recent episode of the Farming on Purpose Podcast, DL joined me to talk about the challenges and triumphs of farming, family, and entrepreneurship. His perspective is both honest and inspiring, and I’m excited to share some of the wisdom he’s gained over the years. 

“I get to pass on a legacy of skills, just like my parents did for me, and just like their their family that taught them and I get to take it on to the next generation and I hope at the very least they'll teach their next generation.” 

Janelle Anderson grew up in rural Wisconsin, where her family raised animals as much for necessity as for the love of the lifestyle. Life was practical—they ate what they grew, and the lessons learned in the fields and barn stuck with her. But she never imagined how deeply those roots would shape her journey as an adult. 

“ I sometimes pinch myself. It's hard. Ranching isn't easy. It's not easy and I don't want to give that impression, but to get to do what you love so much and are so passionate about it…” 

On this episode of Farming on Purpose, I had the pleasure of sitting down with Laura Hicks, a remarkable rancher who, alongside her husband Mike, built their operation from scratch starting at just 19 years old. Their story is one of grit, faith, and family working together to create something lasting. 

A Note to Parents 

Dear listeners, 

Tonight's episode is something special - a departure from our usual conversations. As Christmas Eve approaches, I wanted to create something a little different.  

“ So yeah the balance of the family and the business and the farming and all that, just trying to get more systematic and efficient so that we can balance it all.” 

Growing up on a farm shapes who you become. For Abby Bowser, it planted the seeds for a future she couldn't have predicted. Today, she and her husband Brooks run Bowser Family Farms, a regenerative cattle operation in Southern Michigan, where they've found their own path in agriculture. 

“I think the most important thing is focusing on what our priorities are, because those priorities give us a purpose even when goals become unattainable or the course shifts or something happens in life that changes our trajectory. If we know what our priorities are.  We can choose to focus on those every single day.” 

“Some years you're going to make more money than other years and I think as long as you  don't outpace your budget, then you'll end up being just fine.” 

Starting to farm isn't easy, especially when you're juggling a full-time job. But for Brenna Beard, a beginning farmer from central Indiana, the pull of continuing her family's 200-year farming legacy was too strong to ignore. 

“Teaching classes and being able to plant the seed itself for other people to get excited for things that have been lost in our generation has also just been something that has brought  tons of happiness and joy.”  

City girl turned farmer Jessica Lewis shares how she built Back to Roots Farm in Thomasville, Georgia, starting with bottle baby goats and growing into a thriving business teaching homesteading skills. With her seven-year-old daughter already sharing her passion for farming, Jessica shows how starting small and being willing to pivot when markets change can lead to success in agriculture, even without prior experience. 

“My life does revolve around farming but I also think we have good boundaries where I’m not resentful of that.”  

Growing up on a farm, Heather Nienhueser always knew she wanted to marry a farmer. While some people couldn't wait to leave farm life behind, she put "must be a farmer" at the top of her list of requirements for a future spouse. Today, she's living that dream as a farm wife and mom in South Central Nebraska, where she balances raising three kids, running multiple businesses from home, and renovating an 1890s farmhouse. 

 “The opportunity is out there, you’re just going to have to do a better job than trying to compete with Walmart on price and volume.” 

When I first met DL on TikTok, we were chatting about bottle calves. But as I got to know his story, I knew there was so much more to share. His journey from running a 400-head operation to starting over with just five borrowed calf hutches speaks to the heart of what farming is really about - family, resilience, and finding your own path to success. 

“And it's very important that you're thinking about what's best for the whole family and the whole ranch. Instead of just what's best for you or your individual family.” 

“And at the end of the day, the best thing you can do is, as long as you have good intentions, is to put some piece of your story out there because I promise you somebody will find a connection.” 

Every family farm has a story worth telling. When I sat down with Ashlynn Jones, a third-generation cattle woman from Southeast Iowa, we talked about something that hits close to home for many of us - how to share our farming story with the world. 

 “This is what I describe simple living as, it’s figuring out what you want to focus on and doing more of that while figuring out what you want to focus less on or there’s a distraction and eliminating those things.” 

Creating a life that aligns with your values is important. That's why I was thrilled to chat with Ryan Mitchell on the Farming on Purpose podcast. Ryan's journey from city living to homesteading offers valuable insights for anyone dreaming of a simpler, more fulfilling life on the land. 

“If you trust the process, the process will reward you back.” 

As a sixth-generation cattle farmer in Southern Minnesota, Haley Ammann-Ekstrom knows a thing or two about juggling responsibilities. She farms alongside her husband and father, manages a cow-calf herd, and has recently ventured into selling beef directly to consumers. But what makes Haley's story truly inspiring is her passion for educating the younger generation about agriculture and her determination to keep her family's farming legacy alive. 

“What is so understood to you is not understood to the average person. And I know that sounds really silly as especially multiple generations. Like it's just. It's so ingrained in everything, that outside perspective, like you're missing it. And that's one of the things that I will say as coming in from a total outside perspective, what I didn't know, I realized somebody else didn't know too. So I had to figure out how to communicate it.” 

“This idea of how all the different sizes of farms co-exist in agriculture today is one of the biggest problems that we have the opportunity to solve.” 

I often find myself thinking about the future of agriculture and where family farms fit into the bigger picture. With fewer small farms and more large operations, it's a topic that's close to my heart and crucial for our industry.