Explore Inspiring Episodes

Farming on Purpose celebrates the stories, challenges,
and innovations shaping agriculture today.

Discover stories of resilience and innovation in agriculture. Each episode brings you insights into topics like entrepreneurship, sustainability, mental health, and family farming. Whether you’re navigating challenges or building a legacy, our conversations with farmers and industry leaders are here to guide and inspire.

#90 - Current State of Farming: A Tale of Two Scales 

“This idea of how all the different sizes of farms co-exist in agriculture today is one of the biggest problems that we have the opportunity to solve.” 

I often find myself thinking about the future of agriculture and where family farms fit into the bigger picture. With fewer small farms and more large operations, it's a topic that's close to my heart and crucial for our industry. 

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Entrepreneurship, Education Lexi Wright Entrepreneurship, Education Lexi Wright

#89 - Make Marketing Part of Your Routine

“If you don’t send it out, if you don’t publish it, it doesn’t happen. You can’t learn from it. You have to push “go” to learn from it.” 

As a farmer's wife, mother, and business owner, I understand the challenges of juggling multiple responsibilities while trying to grow your farm or ranch. Marketing often falls to the bottom of our to-do lists, but it's crucial for our success. Today, I want to share some practical tips on how to make marketing a manageable part of your routine. 

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Education Lexi Wright Education Lexi Wright

#88: Navigating the Changing Landscape of Agriculture: Insights from Economist Ben Brown 

“I continuously am impressed with young producers and beginning producers alike of their determination and their resiliency. If they want to be a part of this industry and they want to live in rural America, and they want to find a way to help be on the farm, they have to come up with very innovative things.” 

As a farmer and podcast host, I'm always eager to learn from experts in our field. Recently, I had the pleasure of catching up with my college friend Ben Brown, now an agricultural economist at the University of Missouri. Our chat was filled with valuable insights about the current state of farming and what the future might hold for us. 

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#87: Farm Succession Planning: Securing Your Family's Legacy 

“I think that a lot of landowners really want someone who's willing to learn and being very open and wanting to learn, being inquisitive, being curious.” 

As a farmer or rancher, you know the importance of planning for the future. But when it comes to passing down your farm or ranch to the next generation, it can be a challenging and emotional process. That's why I invited Ashlee Westerhold, Director of the Office of Farm and Ranch Transition at Kansas State University, to share her insights on the Farming on Purpose podcast. 

Growing up with family farms in Nebraska and Illinois, Ashlee understood the value of agriculture from a young age. Her passion for helping farm families led her to specialize in farm succession planning. Now, she's dedicated to assisting farmers and ranchers in Kansas with this crucial process. 

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